Privacy Policy

Effective Date: April 16, 2025

This Privacy Policy explains how UrbiGrow Inc. collects, uses, and protects your personal data when you use our website (www.urbigrow.com), purchase our products, or access the UrbiGrow mobile app.

By accessing our Website, you agree to the collection and use of your personal data in accordance with this Privacy Policy. This Policy is incorporated into and forms part of our Terms of Use. Updates to this Privacy Policy will be posted on this page with a revised “Effective Date.”

1. Data Controller

UrbiGrow Inc. is the data controller for all personal data collected via this website, online store, and the UrbiGrow mobile app.

In accordance with Article 4(7) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the data controller is:

UrbiGrow Inc.
1007 North Orange Street,
4th Floor Suite #3360 Wilmington,
DE 19801, USA
Email: info@urbigrow.com

2. Scope

This Privacy Policy applies to all data collected through our Website, including information provided during product reservations, newsletter sign-ups, app registrations, or customer service inquiries. It does not apply to offline data collection.

3. What Data We Collect

3.1 Information You Provide to Us

When you voluntarily submit information through forms on the Website (e.g. when placing a reservation, contacting us, subscribing to updates, or interacting with the UrbiGrow App), we may collect:

• Full name
• Email address
• Shipping and billing address
• Phone number
• Order details or preferences
• User account information
• Messages or customer service requests

You may choose not to provide certain information; however, this may limit your access to specific services or features.

3.2 Information Automatically Collected

When you visit our Website, our servers automatically log the following technical data:

• IP address
• Browser type and version
• Device type and operating system
• Referring URL
• Pages visited and interaction data
• Session identifiers and timestamps

This information is necessary to ensure the security, functionality, and performance of our Website (Art. 6(1)(f) GDPR – legitimate interest).

4. How We Use Your Data

We process your personal data to:

• Deliver products and manage orders
• Respond to your customer support requests
• Send transactional or promotional emails (with consent)
• Improve Website content and user experience
• Administer marketing campaigns, surveys, or contests
• Comply with legal obligations

You can opt out of receiving promotional emails by clicking the “unsubscribe” link in any of our emails or by contacting us directly.

5. Legal Basis for Processing

Under GDPR, our processing of personal data is based on:

• Consent (Art. 6(1)(a)) – for optional communications such as newsletters
• Contractual necessity (Art. 6(1)(b)) – to process reservations and orders
• Legal obligations (Art. 6(1)(c)) – for record-keeping and compliance
• Legitimate interests (Art. 6(1)(f)) – for analytics, security, and service improvement

6. Cookies and Tracking Technologies

We use cookies and other technologies to enhance user experience, analyze performance, and support marketing initiatives. Cookies are small text files stored on your device that do not cause harm or allow us to execute code or access files on your system.

You can disable cookies through your browser settings. However, disabling cookies may affect the usability of certain Website features.

6.1 Google Analytics

Our Website uses Google Analytics, a web analytics service provided by Google LLC (“Google”), to understand user behavior and improve our services. Google Analytics uses cookies to analyze your interactions with our Website.

We have enabled IP anonymization, so your IP address will be truncated within the European Union or the European Economic Area. Only in exceptional cases will the full IP address be transmitted to and stored on Google servers in the U.S.

You can prevent Google Analytics from collecting your data by installing this browser add-on: https://tools.google.com/dlpage/gaoptout?hl=en

Learn more about how Google uses data: https://policies.google.com/privacy

6.2 Google Tag Manager

We use Google Tag Manager (GTM) to manage tags and scripts on our Website. GTM does not collect personal data itself. It facilitates the deployment of other tools (e.g. Analytics or Facebook Pixel) but does not access the underlying data.

If you disable cookies or tracking via browser settings, GTM will respect that choice.

Terms of Service: https://www.google.com/analytics/tag-manager/use-policy/

7. Data Processors and Third Parties

We may share your data with trusted third-party service providers who support us in operating the Website and fulfilling services. These include:

• Web hosting providers
• Newsletter platforms
• Customer support systems
• Payment processors
• Fulfillment and logistics partners
• Analytics and advertising partners (e.g. Google, Meta)

All such processors are contractually bound under Art. 28 GDPR to process data solely on our behalf and in accordance with this Privacy Policy.

We do not sell, rent, or trade your personal information.

8. Data Transfers Outside the EU

Some of our service providers (e.g. Google, Meta) may store or process data in countries outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

9. Retention of Data

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Policy or to comply with legal, regulatory, or contractual obligations.

10. Your Rights Under GDPR

In any moment, you have full right to:

• Access your personal data (Art. 15 GDPR)
• Correct or update your data (Art. 16)
• Erase your data (“right to be forgotten,” Art. 17)
• Restrict data processing (Art. 18)
• Receive notice of correction or deletion (Art. 19)
• Port your data to another provider (Art. 20)
• Object to processing (Art. 21)

To exercise your rights, contact us at info@urbigrow.com. We will respond within 7 days.

11. Data Security

We implement appropriate technical and organizational measures to safeguard your data against unauthorized access, alteration, or disclosure. While no method of transmission or storage is 100% secure, we follow industry best practices to protect your information.

12. Third-Party Links

Our Website may contain links to third-party sites (e.g. blog posts, articles, or recommended tools). These sites have separate privacy policies, and we assume no responsibility for their content or data handling practices. We encourage you to review their privacy statements.

13. Social Media

UrbiGrow is present on several social media platforms. When you interact with us there, your data is also governed by the policies of those platforms:

• Instagram: @urbi_grow
• Facebook: UrbiGrow
• LinkedIn: UrbiGrow Company Page

Please refer to the respective platforms’ privacy policies for further details.

14. Contact

If you have any questions, concerns, or requests related to this Privacy Policy or your data, please contact:

UrbiGrow Inc.
Email: info@urbigrow.com

We are committed to being transparent, fair, and responsible in how we manage your personal data.